DS Auto Rentals

Privacy Policy

Renting a car means handing over your licence and your details. Here's exactly what we collect, why we need it, and how long we keep it.

What we collect
  • Identity and contact — your name, email address and phone number.
  • Driver's licence — photographs of the front and back of your licence.
  • Insurance — your policy number, where you provide one.
  • Booking details — vehicle selected, rental dates, pickup and return locations, and any notes you add.
  • Technical data — IP address and basic browser information, collected automatically when you use the site.

We don't ask for information we don't need to rent you a vehicle.

Your driver's licence

This is the most sensitive thing we hold, so we're specific about it. Licence images are used for one purpose: verifying that you are legally permitted to drive the vehicle you've reserved, and that the person collecting the car is the person who booked it.

We do not sell licence data, share it for marketing, or use it to build any profile about you. Access is limited to staff who need it to process your rental.

Why we use it
  • To process and confirm your reservation.
  • To verify your identity and driving eligibility.
  • To contact you about your booking — confirmations, changes, pickup arrangements.
  • To meet our legal, insurance and tax obligations.
  • To handle incidents, damage claims or disputes if they arise.
Who we share it with

We share your information only where it's necessary:

  • Service providers who run our booking system, email and payment processing, under contract and only to deliver those services.
  • Insurers, where a claim or incident involves your rental.
  • Law enforcement or regulators, where we are legally required to respond.

We do not sell your personal information.

How long we keep it
  • Driver's licence images12 months
  • Booking and payment records7 years
  • Marketing contact detailsUntil you opt out

Booking records are kept longer because tax and insurance rules require it. If you want your data removed sooner, contact us and we'll delete whatever we're not legally obliged to retain.

How we protect it

Information you submit through this site is transmitted over an encrypted connection. Access to customer records is restricted to staff who need it, and we review that access periodically.

No system is perfectly secure. If a breach affects your personal information, we will notify you and the relevant authorities as required by Massachusetts law.

Your rights

You can ask us to:

  • Tell you what personal information we hold about you.
  • Correct anything inaccurate.
  • Delete information we're not legally required to keep.
  • Stop sending you marketing messages.

Email [email protected] and we'll respond within 30 days. We may need to verify your identity first — which, given what we hold, is a protection for you.

Cookies

We use cookies to keep the site working properly and to understand how visitors use it. You can block or delete cookies in your browser settings, though some parts of the booking process may stop working if you do.